Did you know that there are more Farmville players than there are twitter accounts? In addition to a few quick facts, Jesse Schell talks about the new thinking that is being brought to game development by studying the success of some extremely popular online games. He talks about why Club Penguin, Mafia Wars, Web Kinz, Farmville and even the Wii are successful beyond expectation today.
He talks about the psychological aspect of why these games are so popular today, how these games manage to make so much money and about their retail models, which are different from the regular retail model.
He also talks about how games are being used by regular products are using games to their advantage. And finally he goes on to describing his vision of how games will be ubiquitous in the future.
About Jesse Schell
Jesse Schell runs a games studio called Schell Games. He also teaches at the Entertainment Technology Center at Carnegie Mellon University. In the past, he worked as creative director at the Disney Virtual Reality Studio. He is also author of the book, The Art of Game Design: A Book of Lenses.
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