A content audit is a qualitative evaluation of content against a set of defined criteria that measures content against business and user goals.
Content audits enable you to the following:
- Assess whether the content supports business and user goals
- Identify whether content consistently follow design, editorial, style and metadata guidelines
- Establish a basis for analyzing the gap between the content you have the content you need
- Identify content for revision, removal, and migration
A content audit answers the questions:
- How do we define good content?
- How can we test content against that definition?
- What decisions can we make with the findings?
Source: Land, Paula Landberg. Content Audits and Inventories: A Handbook for Content Analysis. 2 edition. Denver, CO, USA: XML Press, May 2023.
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